Born in Cuba and bred in Miami, it is not surprising that Lourdes “Luli” Hanimian developed a keen interest in swimwear. Luli and her brother-in-law Augusto Hanimian are the creative forces behind Luli Fama. The designer duo met in 1990 while both working for Augusto’s aunt, a well-known swimsuit designer. Together they gained practical experience in the fashion and swimwear industry. Luli and Augusto first launched a company called Cover Style, a junior swim line. Then in 2003, Luli Fama was born.